The association in short...
The German Short Film Association was founded in May 2002 as a representational and lobbying body for German short film. The association’s mission is to improve the public awareness of German short films. Thus, it acts not only as a contact source for political bodies and the film industry, but also as a service centre for short film makers, producers, festivals and cinemas.
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The German Short Film Association was founded in May 2002 as a representational and lobbying body for German short film. As an umbrella organisation, it brings together film festivals, film schools and art academies, short film distributors and distribution companies, as well as film and cinema institutions.
The association’s mission is to improve the public awareness of German short films. Thus, it acts not only as a contact source for political bodies and the film industry, but also as a service centre for short film makers, producers, festivals and cinemas. Since 2004, the association has been a partner of the national promotion organisation German Films and has also held a seat on the administrative council of Germany’s main federal film funding body FFA. These positions facilitate the lobbying for improvements in the general conditions for statutory funding of short film production, screening, distribution and sales.
Another integral element of the federal association’s work is the promotion of German short films, both on a national and international level. Its range of activities includes the annual publication of the German Short Films catalogue, which introduces a representative selection of 100 German short films produced over the previous twelve months. This catalogue is supplemented by various preview DVD editions to support the association’s participation in international film festivals and markets, such as in Clermont-Ferrand, Berlin, Cannes and Annecy, as well as a streaming service of more than 400 short films integrated into the online version of the catalogue addressing mainly curators, festival programmers and media educators.
The association runs the short film portal shortfilm.de, which is the only website dedicated to providing an extensive range of information and news on an array of topics related to short film. The printed magazine SHORT report (published until 2014), featuring articles of similar content, complements this platform.
Furthermore, the federal association committed to enhancing the exploitation opportunities for short films as well as to including them in the media education efforts of schools and workshops. For this purpose, a recommendatory list of 100 Short Films for Today’s Learners presenting some of the most important short films in film history was published last year. It is accompanied by a DVD containing not only eighteen examples from this list but also extensive study material to provide German teachers with a vital tool to enrich their curriculum.
Finally, the German Short Film Association strives to bring short films directly to the audience. Thus, it has organised the Cinema Tour German Short Film Award since 2008, which takes the winners and nominees of the German Short Film Award into the German cinemas. Since 2012, the association has also coordinated the annual campaign 21.12 The Shortest Day – The Short Film Day, which gives a further boost to the awareness of short film among the general public – especially through its presentation in locations beyond the classic screening venues.