Profile

The association in short...
The German Short Film Association (short: AG Kurzfilm) unites different members working with short films to represent the interests of all makers of short films. It has been existing since 2002.

Members are:
  • organisers of film festivals
  • film academies and universities
  • art academies
  • companies distributing short films
  • companies selling short films
  • film industry institutions
  • cinema industry institutions

Some examples of the functions of the AG Kurzfilm are:
  • the improvements of the awareness for German short films in Germany and in other countries
  • the coordination of the campaign "The Shortest Day - the Short Film Day"
  • realisation of the online short film magazine www.shortfilm.de
  • the promotion of German short films in Germany and abroad
  • the compilation of the annual short film catalogue "German Short Films"
  • the organisation of the Short.Film.Tour. - The German Short Film Award. In Cinemas.
  • the support of media education at schools

The AG Kurzfilm is a contact for politics and film industry as well as a service centre for makers of short films, film festivals and cinemas.


...and a little more extensive
The German Short Film Association – with members including film festivals, film and art schools, short film distributors and sales companies, as well as film industry institutions – is the representational and lobbying body for German short film. Its ambition is to improve the public awareness of German short film both nationally and internationally. In this regard, the association functions as a service centre for makers and producers of shorts, as well as for various short film institutions, and as a contact source on German short film for political bodies, the film industry, cinemas and festivals.

The film policy lobbying activities conducted by the association are intended to improve the conditions for short films in regard to their production, exploitation and sales, as well as to enhance the position of short films within the film industry. Since 2004, the association has been a partner of the national promotion organisation German Films and has held a seat on the administrative council of Germany’s main federal film funding body FFA. These positions facilitate the lobbying for improvements in the general conditions for statutory funding of short film production, screening, distribution and sales.

The second vital element of the federal association’s work concerns the promotion of German short films both nationally and internationally. Its range of marketing activities includes the annual publication of the German Short Films catalogue, which provides a representative selection of 100 recent German short films. In addition to the catalogue, various preview DVD editions support the association’s presence at international film festivals and the markets in Clermont-Ferrand, Berlin, Cannes and Annecy, as well as at national film fairs and conferences. A further service consists of an internet catalogue with over 500 short films for viewing online, intended for curators, festival programmers and media educators.

The bilingual (German-English) online short film magazine shortfilm.de provides in-depth and inspirational articles on all aspects of short film and its players. These are supplemented with portraits and short informative pieces about the German and the international short film scene, in addition to a comprehensive service section with important dates, deadlines and
contacts.

The cinema tour of the Short Film Award has been a permanent component of the association’s activities since 2008, bringing award-winning shorts directly to German cinema audiences. Moreover since 2012, the association has coordinated the Short Film Day, the film event held each year on 21st December, the shortest day of the year. On this day, short films are presented in all their creativity, variety and experimentiveness, providing a further boost to the awareness of short film among the general public, also through the screenings in locations beyond classic cinema venues.

One focus of the association’s film policy activities in 2017 concerned the presence and visibility short films have on the public TV broadcasters. In September 2017, the first official meeting took place between representatives from the TV channels ARD and arte, as well as players from the short film scene. TV commissioning editors thoroughly discussed the current production and marketing situation of short film together with creative heads, festival organisers and distributors, in addition to outlining potential steps to achieve improvements. The intention is to continue the discussions in 2018 by focusing on specific areas.