Didn`t Jorge Louis Borges once speak of a land, where the cartography was pushed so far, that finally, as zenith of art, a map was created that matched the land in scale 1:1 exactly? But where could one unfold it? And how could one oversee it? Kopfende Hassloch - Observations in the middle of German normality. A film about media strategy, optimization programs, rabbit breeding conventions and fish exhibitions.